FRIDA was born in Jayapura and raised in Jakarta. She graduated from her studies in Communication at University of Canberra - Australia. Her passions are Reading, Poetry, Movie, Interior Design and Traveling.
It was all began from a longtime passion with lamps. Started collecting decorating lamps since childhood, it was one of her biggest dreams to design her own lamps and to run her own gallery. For her, great lamps are not merely a tool for lighting, instead it is a piece of artwork that creates lighting and ambience at the same time.
To fulfill her passion, Frida decided to quit the job in advertising agency in 2003 and started to build the dream into a reality. Though lacking in confidence was a big problem at the beginning, but the joy, the excitement and the freedom to do what she loves to do just eliminate all the obstacles. Having to see her own sketch finally become a real lamp was a joyful moment. Whether people would like the lamps and willing to buy it was not a main concern at that time, compare to the satisfaction making her dream lamps.
Time flies but the excitement remains high and the creativity is so limitless. Most of the clients called the lamps collections; nice, detail and unique. She never really into one specific design theme; whether it is a classic, modern, eclectic, ethnic or retro. Her design has always changed from time to time, a freedom to express her feeling that counts the most in making them.
The client grows more and their needs are varied. The priority now is also shifted not only to make nice and unique lamps but also how to satisfy customer needs. Cahayalampu provides wide ranging lamps consists of table lamps, floor/standing lamps, wall lamps, ceiling lamps. They can just turn about anything into a lamp, whether it is a vase, ceramic, artwork, figurine or anything that you could imagine. They customize lamps and lampshades based on request. It is their suggestion to keep your old lamps as they will fix n restore it and turn them into beautifully new lamps.
Such an achievement placed Frida on the list of Femina's Female Entrepreneur Awards finalist in 2010. She was also a finalist in the British Council's International Young Creative Entrepreneur competition in 2012. And in 2014 she was awarded as Most Promising Women Entrepreneur by IndiHome Telkomsel.
As a painter can express her feelings through canvas, for Frida through a lamp her soul can speak. Her works as the lamp designer and her hobby to write poetry is the birth of Lamphilosophy.
Now having the birth of Lamphilosophy in her business lamp bring tremendous excitement in her life journey.